Developing family audiences screencast
Increasing levels of arts engagement by families is a challenge for arts and cultural organisations. This free screencast is aimed at those involved in creating and promoting family offers from marketing and programming through to front of house.
Divided into nine parts, each self-contained video is packed with lots of useful information covering the family audience development process, including developing insight, strategies and campaigns, and using digital channels to target, engage and enhance the family audience experience.
Screencast taster
Family Arts Campaign free online training from Family Arts Campaign on Vimeo.
Watch all nine short videos packed with lots of information that you can view, pause and rewind as often as you like.
Screencast overview
- Part 1: An overview of the family audience development process
- Part 2: Developing insight about family audiences
- Part 3: The family audience development strategy
- Part 4: Campaigns to target family audiences
- Part 5: Targeting family audiences via digital channels
- Part 6: Engaging family audiences via digital channels
- Part 7: The whole experience
- Part 8: Using digital to enhance the family experience
- Part 9: After the event

Katie Moffat
Katie has worked in the digital and communications sector for over 17 years. She specialises in helping people engage with their online audiences more effectively and has worked with many prestigious arts organisations, public sector bodies and private businesses. An experienced trainer, Katie has been running workshops about social media since 2008. She is currently also the digital manager at The Audience Agency. Katie writes for a number of sites and publications, including The Next Web, a popular technology blog.