What is the Campaign about?

The Family Arts Campaign is a large scale, national collaborative programme led by the visual and performing arts sectors to increase levels of arts engagement by families. It will do this through three main areas of work:

Increasing the amount and range of high-quality content available
Increasing the quality of experience
Improving marketing

Who is the Campaign for?

This Campaign is primarily aimed at increasing and broadening audiences and participants for the visual and performing arts sectors generally, but we will be focusing our work on those organisations who are members of the six partner organisations, as well as ACE’s National Portfolio Organisations (NPOs).

There will be opportunities for other organisations not part of one of the identified groups above to also access aspects of the Campaign and we are keen to work in partnership on initiatives with museums and libraries.

Who is running the Campaign?

The Family Arts Campaign is an initiative of 9 organisations & trade bodies:

The consortium has been awarded a grant of National Lottery funds by Arts Council England (ACE) to develop a campaign focussing on the development of family arts engagement. The Campaign is funded until March 2015.

Family Arts Campaign in Wales: A new partnership called Fieldwork is running the campaign in Wales for 2014, having won the contract with the Arts Council of Wales to build on the foundations of the Family Arts Campaign initiative through Wales. Fieldwork is working closely with the central UK Campaign team.

The campaign is overseen by a Project Board:

Kathryn McDowell, (Chair)	Managing Director, London Symphony Orchestra
Peter Helps	Chief Executive, Sinfonia Viva
Jessica Hepburn	Executive Director, Lyric Hammersmith
Karin Gartzke	International Business Development Director, Ambassadors Theatre Group
Robert O’Dowd	Chief Executive, Rose Theatre Kingston
Emma Gladstone	Artistic Director & Chief Executive, Dance Umbrella
Deborah Sawyerr	General Manager, Bush Theatre
Julia Bell	National Coordinator, CVAN
Anne Torreggiani	Executive Director, The Audience Agency
Shona Powell	Director, Lakeside Arts Centre
Anand Shukla	Chief Executive, Family and Childcare Trust
Matthew Rowe	Director, Firstsite
Sue Grayson Ford	Director, The Campaign for Drawing
Sally Lewis	Portfolio Manager, Arts Council Wales
Lucy Wood	Producer, Tall Stories

Central co-ordination is led by a small team:

David Brownlee	Campaign Director (p/t)
Mari O’Neill	Campaign Manager
Clair Donnelly	Communications & Administration Officer

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Developing family audiences screencast

Increasing levels of arts engagement by families is a challenge for arts and cultural organisations. This free screencast is aimed at those involved in creating and promoting family offers from marketing and programming through to front of house.

Divided into nine parts, each self-contained video is packed with lots of useful information covering the family audience development process, including developing insight, strategies and campaigns, and using digital channels to target, engage and enhance the family audience experience.