Developing family audiences screencast
Part 3: The family audience development strategy
A family audience development strategy should include the most effective approaches for engaging with target family audiences. In this section of the screencast, Lucie Fitton uses the Ansoff Matrix to highlight four different approaches and shares some successful case studies for each approach.
Screencast overview
- Part 1: An overview of the family audience development process
- Part 2: Developing insight about family audiences
- Part 3: The family audience development strategy
- Part 4: Campaigns to target family audiences
- Part 5: Targeting family audiences via digital channels
- Part 6: Engaging family audiences via digital channels
- Part 7: The whole experience
- Part 8: Using digital to enhance the family experience
- Part 9: After the event
Further resources to download
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Katie Moffat
Katie has worked in the digital and communications sector for over 17 years. She specialises in helping people engage with their online audiences more effectively and has worked with many prestigious arts organisations, public sector bodies and private businesses. An experienced trainer, Katie has been running workshops about social media since 2008. She is currently also the digital manager at The Audience Agency. Katie writes for a number of sites and publications, including The Next Web, a popular technology blog.
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Lucie Fitton
Lucie Fitton is Head of Engagement for the Audience Agency. Lucie works with clients that include Royal Opera House Bridge, The Barbican, English Heritage, British Museum, Wellcome Collection and The Art Fund. Prior to joining The Audience Agency in 2013 Lucie was Senior Community Collaboration Manager at Museum of London. She worked at Museum for nine years managing inclusion, community and youth programmes. Prior to this she worked in a range of informal learning and training roles within youth, voluntary and welfare to work sectors.Screencast produced and managed by
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